Make it better than it was before


A Colorado native, Will is from a dedicated family who believes in hard work, leadership and civic involvement. The oldest of three siblings, Will has been honing his leadership skills from a young age. His early experience at Culver Military Academy paved the way for his leadership style and disciplined dedication to his pursuits. At age 17, he was promoted to Captain of his unit, directly responsible for leading 50 cadets. The cadre had identified unique leadership skills in Will and his quick ascension from cadet to captain was the fastest in school history. Will believes leadership is a skill that should constantly be honed and refined – building at every opportunity.

Will likes to be challenged. He’s a perpetual, lifelong learner, a need that is easily satisfied in the ever-changing hospitality world. Will spends his free time pursuing his outdoor passions; fly fishing, skiing, mountain biking and lacrosse. After leading his high school and college teams to many successful seasons, he continued playing lacrosse, traveling around the country and competing against the best.

Will selected Evolution Hospitality because he believes companies with a strong, active culture are the most successful. One of his favorite examples is New Belgium Brewing Company because they have demonstrated successful growth with thoughtful stewardship of associates, the brand and a laser focus on sustainability. Will also thinks New Belgium produces some of the most creative marketing today – as well as a great product.

Will and his wife Sarah are dedicated adventurers, whether it’s biking, hiking or traveling. Like most new transplants they are inspired by the abundance of lemon, avocado and orange trees that seem to be everywhere in Southern California. They are excited to be able to enjoy year-round, fresh farm-to-table fruit and vegetables, as well as growing their own. Will is a proud dad to three terrific daughters and a son who challenge and inspire him to make the world a better place.

Will’s favorite Guiding Principle is “Make it better than it was before.” A true optimist, Will always challenges conventional thinking and is passionate about improvement. It’s in his DNA. Giving up doesn’t come easy for Will. He has a different perspective on success and feels there is a big difference between achievement and potential. He cares deeply about reaching full potential – whether he’s talking about revenues or people – which also fits nicely with how we think at Evolution Hospitality.


  • Evolution Hospitality
    - President
    - Chief Operating Officer
    - SVP, Operations, 2015 - 2017
  • Richfield Hospitality, 2014 - 2015
    - President
  • Sceptre Hospitality Resources and Richfield Hospitality, 2012 - 2013
    - SVP, Sales & Revenue Strategy
  • Sceptre Hospitality Resources, 2011 - 2012
    - VP, Revenue Management & eCommerce Solutions
  • Sage Hospitality, 2005 - 2011
    - VP, Revenue
  • Marriott International, 1988 - 2005
    - Area Director of Sales & Marketing & Hotel GM, Denver Southeast Market, 2001 - 2005
    - Market Director of Field Sales, 2000 - 2001
    - Area Director of Sales & Marketing, 1999 - 2000
    - Various Sales, Marketing & Revenue Management Positions, 1988 - 1999