Test it... don't be afraid to fail

SCOTT ROBY a.k.a. "Robes"

At age 12, Scott determined he wanted to help people experience their dream vacations. Clipboard in hand, he would accompany his dad on trips and get behind the scenes at huge hotels, making notes on how to run a hotel when he was in charge. This early passion led to an undergraduate degree at Cornell University’s School of Hotel Administration. Initially, Scott focused on the strategic position of optimizing demand as he pursued a career in revenue management. Wanting to expand his impact beyond that of driving topline revenue, Scott shifted to a role on the Operations team and now oversees the T2 portfolio as well as Evolution’s preopening hotel efforts.

Outside of travel, there are things Scott is passionate about that are beyond his control. Name any sport and Scott will detail stats of his favorite team. His goal is to spark this same passion for competitive sports in his four daughters and son, providing them with the life lesson of what it's like to be an avid fan of something. Scott also finds healing and rejuvenation in the ocean and beach, hiking and camping, and most recently, road cycling. It's in the simple things he finds most pleasure, including causes that are important to him and his family, such as the Leukemia & Lymphoma Society and Children’s Alopecia Project.

Scott's favorite Guiding Principle is "Test it... don't be afraid to fail." Scott feels this Guiding Principle challenges the team to jump in with both feet, to be bold and decisive, since great reward does not come without great risk.


  • Evolution Hospitality, 2011 - Present
    - SVP, Operations
    - VP, Revenue Management, 2011 - 2017
  • Tarsadia Hotels, 2005 - 2010
    - VP, Revenue Management, 2005 - 2010
  • La Costa Resort & Spa, 2003 - 2005
    - Director of Revenue Management
  • Hilton La Jolla Torrey Pines, 2001 - 2003
    - Area Director of Revenue Management
  • Hilton San Diego Resort, 1999 - 2001
    - Director of Revenue Management