CHRISTY CAPORALE
Hired October, 2014

First Evo Position: Corporate Director of Marketing
Current Evo Position: Vice President of Marketing

HOW DID YOU COME TO WORK WITH OUR COMPANY? TELL US YOUR STORY.

Talk about karma! In 2014 I was working in shared marketing services for Marriott International. One of the hotels I supported was Warner Center Marriott Woodland Hills which had recently transitioned to Evolution Hospitality management. I reached out to the property for a new point of contact and within five minutes into the call realized this management company was different than any other I had encountered. People were smart, cutting-edge, and engaged with on-property marketing and ecommerce. I immediately searched the website to get references on the people and company I would be working with, and saw the posting for Marketing Director. I was even more surprised to see Evo was located in San Clemente, where I was living and working from home. Director was the perfect next step in my career and it all seemed too good to be true, considering I had only been working for Marriott for a year and wasn’t proactively looking for a new job. Unfortunately a strong candidate was already in the final round of approval. And then, two weeks later I got a call stating the original candidate had fallen out and the position was open if I was still interested. After that everything just seemed to fall into place perfectly, from the culture, to the team, to the dynamics of the department. I couldn’t have imagined all of this would be my career path if I had dreamt it up myself.

In 2016 the marketing team at Evolution formed a new company named Second Wave. When the existing Vice President of Marketing retired in 2017 I was promoted to leading the team. Since then the Second Wave team has doubled: we now have over 30 smart and innovative associates orchestrating ecommerce and marketing initiatives for both Evolution and Aimbridge Hospitality portfolio hotels. And I know this is just the beginning of Second Wave!

THINGS YOU LIKE ABOUT YOUR JOB OR WORKING FOR EVOLUTION HOSPITALITY

I have always loved hotels and travel so I feel like I’m living a dream every single day. I enjoy the dynamics of Evo since being smaller and relatively new gives it an edge in staying relevant I didn’t find working for larger corporations. Most of all I enjoy the people, not just those who work for Second Wave, but in the company as a whole. Everyone is so positive, real and authentic. It’s hard to believe at first, but what you see is what you get with everyone at Evo.

FAVORITE GUIDING PRINCIPLE: DO EVERYTHING WITH GRATITUDE AND HUMILITY.

My favorite Guiding Principle is “Do everything with gratitude and humility.” Being thankful and positive about your accomplishments, and your life as it is exactly in this moment, opens the doors to allow for more greatness and abundance. Sometimes it’s just a shift of your perspective that can change an entire situation. And living your life with humility is one of the best traits one can possess, since ego gets in the way of most great endeavors. If we live and work for the greater good and from the heart, we can never be wrong.

MOST INTERESTING THING ABOUT YOU THAT’S NOT WORK-RELATED

I was born and raised in a small town in Northern California: Chico – best known as the home of Sierra Nevada beer, where Aaron Rodgers was born and raised, and as the home to the nation’s #1 party school. Yes, I went to Chico State… and yes I graduated.