Evolution Hospitality’s expertise lies in creating unique lifestyle experiences and driving performance throughout our curated collection of independent, boutique, lifestyle, and soft brand hotels, as well as restaurants, bars, and lounges throughout North America.

With an entrepreneurial mindset and revenue and sales-based focus, our robust infrastructure includes an in-house digital marketing agency, onsite culinary experts, and a performance-driven culture combined with Aimbridge’s world-class management platform, contributes to best-inclass management practices and value enhancements to owners.

Taste and Theory, led by our VP of Food and Beverage and Executive Chef, we have decades of experience in restaurant development, menu concepting, branding, design and décor, and operational management across our portfolio of lifestyle hotels and resorts. Our culinary team specializes in creating unique, innovative, and approachable dining spaces that eschew fleeting trends resulting in restaurants that stand the test of time.
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A collective of innovative digital, marketing, and creative-minded individuals, Second Wave is Evolution Hospitality’s full-scale inhouse marketing agency. Separated into three distinct segments, e-commerce, marketing, and creative, Second Wave provides top to bottom support for Evolution’s carefully curated portfolio of distinct lifestyle properties. Services include website creation and SEO strategy, media planning and campaign execution, brand development, content creation, and collateral design.

In 2015 Evolution became a wholly-owned subsidiary of Aimbridge Hospitality, one of the world’s largest privately-owned management companies. The symbiotic relationship improved, rather than changed, Evolution:

• Our relationship provides economies of scale without sacrificing our unique identity and culture
• Massive investment in the industry’s best finance and IT platforms
• Segmentation of Evolution’s focus on lifestyle independent hotels

The Evolution Hospitality team worked together for many years at Tarsadia Hotels before spinning off as a separate company in 2011. Tarsadia, a family-owned hotel investment group, spared no expense to drive portfolio performance to ensure lucrative exits. Built from the ground up, our platform and culture, born under Tarsadia, is what makes us different.

• An entrepreneurial, ownership mentality
• Start-up mindset with a focus on fresh, innovative thinking
• A distinct and unique culture focused on associates realizing their full potential
• A casual and empowering ethos embraced by today’s millennial workforce